Floralis turns 3 !!

“The best way to make your dreams come true is to wake up” – three years ago, on April 3 2010, a new brand with an unpretentious tagline “Say it with flowers” opened its first retail outlet in Mani Square, Kolkata. Back then, everyone associated with the brand had a simple yet powerful dream of spreading love across the globe with flowers. And what a dream it has been: from expanding service lines to include corporate gifting and event management to having its own franchise-base in 2012. These and other milestones have shaped Brand Floralis’ journey so far and have helped us to establish ourselves as one of the leading Floral brands in the country as well as internationally.

It takes everyone to move the world forward. Ours was no different. The story of a flower shop distributing happiness one delivery at a time would have remained a fairytale without the Floralis team, the people behind the brand and their relentless hard work. They are a revelation, giving their hearts and souls to make our vision a reality. And most importantly, YOU: the reason why we are there in the first place. Your continued patronage has been a beacon of light, guiding us through all these years. As a token of our appreciation, we are celebrating Foundation Week, from April 1 across all outlets in Kolkata and Bangalore and also here on our virtual store.

We have lined up a string of exciting events for you – participate in Expression Day, Floral Design Workshops and exciting Quizzes/Puzzles. There are a lot of gifts to be won as well as fabulous discounts on our products. Another highlight of the week-long celebrations is the launch of our Loyalty Program. Be there and find out how gifting can be so much more rewarding. Most importantly, we would like to see you in our stores during this period (and also, throughout the year!) as without you the celebrations would mean nothing to us. So, book your dates for a flowery experience as you usher in our Foundation Day with lots of fun and frolic. And don’t forget to bring your loved ones with you.

If, for any reason you are unable to make it to one of our stores, please visit the online flower boutique. There are surprises galore, together with crazy discounts that you can avail when you shop for gifts, starting April 1, 2013.

April Fools Day

April Fools’ Day

April 1 is celebrated as April Fools’ Day in many countries. It’s a day for pulling off pranks and playing practical jokes on friends and family members. Though not a national holiday, children and adults come up with novel ways to trick or fool each other. The idea is not to be the scapegoat and have harmless fun with near and dear ones along the way.
Many believe that April Fools’ Day has its roots in Iran. Iranians play pranks on one another on the 13^th day of the Persian New Year, which falls either on April 1 or April 2 of the Gregorian calendar. This day is known as the Sizdah Bedar, which dates back to 536 B.C. and is considered the oldest prank-tradition still alive in the world today.
However, the earliest recorded correlation between the first day of April and foolishness can be traced in the Canterbury Tales by Geoffrey Chaucer in 1392. Chaucer is regarded as the father of English Literature who played a crucial role in establishing English as the vernacular at a time when Latin and French were the two dominant languages in England.
Till the 18^th century, almost every European town celebrated New Year on March 25. In a few areas in France, this was a week-long holiday, which culminated on April 1. But January 1 was common as New Year’s Day for Frenchmen from the middle of the 16^th century. Many writers believe that the day originated because people who celebrated New Year on January 1 poked fun at those who celebrated on other dates.
In Italy, Belgium and France people traditionally attach paper fishes on one another’s back as a practical joke and exclaim “April fish” (in their native language). These kinds of fish are predominantly seen in French April Fools’ Day postcards dating back to late 19^th and early 20^th century.
There are other countries that celebrate the day of foolery on different dates. In Spain, for example, December 28 is considered as the day of pranks. Though it coincides with the Christian tradition of the “Day of the Holy Innocents”, there is no holiday for marking the occasion. In Mexico, once the prank or joke is pulled off, the joker comments “Inocente Para Siempre!” meaning “Innocent Forever!”
Add more fun to your April Fools’ Day celebrations with a large variety of novel gifts and accessories at Floralis. Your online flower store is now offering amazing discounts throughout the week as part of its Foundation Day celebrations. So order today and prepare for another day of joy, laughter and frolic.

Plant a flower !!

All set to get your hands dirty? Plant a Flower Day is just round the corner

March 12 is Plant a Flower Day. As the name suggests, it’s a day meant for, well, planting flowers! This day is celebrated all over the world and is a great way to promote gardening as a hobby.  So, are you ready with your favorite flowers and those gardening tools? 

For centuries, gardening has been a great hobby, enjoyed by all age groups. Virtually anyone can participate in it, though there is a tendency for older people to indulge in it more. Since it’s a time consuming affair and something that requires patience, the hobby is more popular with the elderly. 

But gardening is something everyone should try, atleast once in their lives. Whether you are a stay-at-home mom or a busy professional, planting a flower, nurturing it and seeing it blossom is an experience worth having your fingernails soiled for.

And what about those who are already inclined towards gardening: what’s in it for them? For starters, they can be proud of their spades, pitchforks, pruners and trimmers and keep at it with renewed gusto. If possible, they can influence and motivate others to take up gardening as a hobby - it’s the closest anyone can get to nature and its flora and fauna.

Amidst all the humdrum of urban living, it’s becoming increasingly difficult to let go off materialistic pleasures. We are albeit leading more connected digital lives but thanks to technology, our lifestyles have become sedentary. Anytime, anywhere access to information, instant need gratification and rapidly disintegrating familial ties have made qualities like compassion, patience or even optimism redundant.  

Sometimes, it’s best to let go of our tendency to always be on the move and take things slow. If you have space outdoors, voila! You can utilize this area to build your own garden, or maybe, even a greenhouse. Ask your ‘gardener’ friends or relatives. Take help and advice from them. If you don’t know anyone who is into gardening, search online. You can easily get helpful tips, tricks and the dos and the don’ts to start off. Flower shops are also good places to find answers.

But all of us aren’t lucky enough to have our own space. For most, the best alternative is to start gardening indoors. Yes, one needs to be careful regarding what type of flowers one can grow indoors or not soiling the floors. But they are just minor issues. There are so many different, low-maintenance varieties out there that you can opt for if you are looking to build a flower nursery in your balcony or terrace. More than the place, it’s your intent that matters!

Another great way of celebrating Plant a Flower Day is by gifting flowers to your family and friends. Marigolds and Daffodils are flowers of March and hence, including them in a bouquet or floral arrangement will certainly make the occasion special.

At Floralis, we have a wide assortment of fresh flowers that you can choose from. Simply place your order and enjoy same day delivery across India. May the flowers add more color to your life.

From the director's desk

Dear All, 

2013 comes to us with a lot of optimism, greater things to look forward to and the hope of a brighter 365 days. As always, we are beginning the New Year by reaching out to the most important person – you! Without your unfaltering belief in Floralis, we wouldn’t have reached where we are today. So, here’s a very big thank you from all of us at Floralis for continuing to shower us with love and appreciation.

Talking about love, what better time than the month of January to show your love for your near and dear ones? To make gifting more fun and rewarding, we are offering incredible discounts on all our products till the 30^th of this month. Go ahead, make someone’s day and see how it makes you happy.

We are closer to you now with a new franchisee, Golden Petal, on 7B Allenby Road, near Forum Mall, Kolkata. You can now find the same great Floralis products at our new partner store. There’s good news for our patrons down south as well: Floralis Bangalore is all set to blossom in the tech-city. We hope to spread the joy of gifting here and at other proposed locations across India. You can find the addresses of our new stores in the retail stores section of our website.

How can the New Year be complete without new products? In our continual effort to bring novel gifting solutions, we have added to our existing line-up of cakes with “Five Star Cakes”: welcome 2013 with exciting flavors like Blueberry, Alphonso Mango and Mixed Fruit together with Choco Vanilla, Blackforest and Strawberry. These scrumptious desserts are available to order online as well as from our retail outlets.

Add a touch of elegance to your home’s interiors with stylish Glass Vases. Starting at just Rs. 249, they are perfect for sprucing up things in your kitchen, living, dining or bedroom. Available in a variety of shapes and sizes, these vases complement traditional as well as contemporary interior settings. And at a fraction of the price of other lifestyle products, these are great value-for-money buys that add individuality to any home and make it stand out from the rest for many years to come.

Let me sign-off by wishing you and your family safety, health, prosperity and fragrance for the rest of the year. We, at Floralis, are committed to providing the best of products and highest customer service, year-long. Here’s to many more gifting opportunities and lots of happiness all around!

Regards, 

Vinod Jhunjhunwala

Floralis- Take home nature