Floralis turns 3 !!

“The best way to make your dreams come true is to wake up” – three years ago, on April 3 2010, a new brand with an unpretentious tagline “Say it with flowers” opened its first retail outlet in Mani Square, Kolkata. Back then, everyone associated with the brand had a simple yet powerful dream of spreading love across the globe with flowers. And what a dream it has been: from expanding service lines to include corporate gifting and event management to having its own franchise-base in 2012. These and other milestones have shaped Brand Floralis’ journey so far and have helped us to establish ourselves as one of the leading Floral brands in the country as well as internationally.

It takes everyone to move the world forward. Ours was no different. The story of a flower shop distributing happiness one delivery at a time would have remained a fairytale without the Floralis team, the people behind the brand and their relentless hard work. They are a revelation, giving their hearts and souls to make our vision a reality. And most importantly, YOU: the reason why we are there in the first place. Your continued patronage has been a beacon of light, guiding us through all these years. As a token of our appreciation, we are celebrating Foundation Week, from April 1 across all outlets in Kolkata and Bangalore and also here on our virtual store.

We have lined up a string of exciting events for you – participate in Expression Day, Floral Design Workshops and exciting Quizzes/Puzzles. There are a lot of gifts to be won as well as fabulous discounts on our products. Another highlight of the week-long celebrations is the launch of our Loyalty Program. Be there and find out how gifting can be so much more rewarding. Most importantly, we would like to see you in our stores during this period (and also, throughout the year!) as without you the celebrations would mean nothing to us. So, book your dates for a flowery experience as you usher in our Foundation Day with lots of fun and frolic. And don’t forget to bring your loved ones with you.

If, for any reason you are unable to make it to one of our stores, please visit the online flower boutique. There are surprises galore, together with crazy discounts that you can avail when you shop for gifts, starting April 1, 2013.

April Fools Day

April Fools’ Day

April 1 is celebrated as April Fools’ Day in many countries. It’s a day for pulling off pranks and playing practical jokes on friends and family members. Though not a national holiday, children and adults come up with novel ways to trick or fool each other. The idea is not to be the scapegoat and have harmless fun with near and dear ones along the way.
Many believe that April Fools’ Day has its roots in Iran. Iranians play pranks on one another on the 13^th day of the Persian New Year, which falls either on April 1 or April 2 of the Gregorian calendar. This day is known as the Sizdah Bedar, which dates back to 536 B.C. and is considered the oldest prank-tradition still alive in the world today.
However, the earliest recorded correlation between the first day of April and foolishness can be traced in the Canterbury Tales by Geoffrey Chaucer in 1392. Chaucer is regarded as the father of English Literature who played a crucial role in establishing English as the vernacular at a time when Latin and French were the two dominant languages in England.
Till the 18^th century, almost every European town celebrated New Year on March 25. In a few areas in France, this was a week-long holiday, which culminated on April 1. But January 1 was common as New Year’s Day for Frenchmen from the middle of the 16^th century. Many writers believe that the day originated because people who celebrated New Year on January 1 poked fun at those who celebrated on other dates.
In Italy, Belgium and France people traditionally attach paper fishes on one another’s back as a practical joke and exclaim “April fish” (in their native language). These kinds of fish are predominantly seen in French April Fools’ Day postcards dating back to late 19^th and early 20^th century.
There are other countries that celebrate the day of foolery on different dates. In Spain, for example, December 28 is considered as the day of pranks. Though it coincides with the Christian tradition of the “Day of the Holy Innocents”, there is no holiday for marking the occasion. In Mexico, once the prank or joke is pulled off, the joker comments “Inocente Para Siempre!” meaning “Innocent Forever!”
Add more fun to your April Fools’ Day celebrations with a large variety of novel gifts and accessories at Floralis. Your online flower store is now offering amazing discounts throughout the week as part of its Foundation Day celebrations. So order today and prepare for another day of joy, laughter and frolic.